NOVIA DIGITAL

Novia Digital is a music video built around a simple idea: in contemporary societies, becoming aware of what programs us and being able to move beyond it may be one of the most profoundly human acts.

The film accompanies an original song I composed specifically for the project. Music, lyrics, narrative and art direction therefore stem from the same concept: confronting what makes us predictable with what remains alive, contradictory and impossible to configure completely.

I chose Madrid because of a personal attachment to the city, but also because of the clarity of its duality between institutional heritage and alternative culture. This opposition runs throughout the film through the relationship between statuary and street art, between established forms and expressions that are freer, more immediate and contemporary.

The reference to Goya emerged naturally through his representation of the witches’ sabbath. Here, I see the witch as a figure for those who move too far beyond established frameworks, norms and dogmas to remain entirely acceptable or controllable. She becomes a figure of deprogramming, rather than a folkloric symbol.

The film also enters into dialogue with Rosario de Velasco, through her representation of a modern, ambiguous and autonomous femininity, and with Botero, particularly Mujer al espejo, as a way of questioning the representation of the female body, the gaze placed upon it and the roles assigned to it.

The protagonist moves through these images, codes and frameworks in a progression of observation, understanding, defiance and finally liberation.

Ultimately, Novia Digital traces the passage from an individual shaped by their environment to one capable of recognising that framework, subverting it and moving beyond it.